Lancôme IN LOVE MAKE UP COLLECTION SPRING 2013

THE LOOK OF LOVE !

Spring is the season of  pure pleasure. Senses awaken while emotions blossom and life is
infused with the  colour of  bright  pop pink. Lancôme captures the colourful wave of
spring with the new collection In Love.
Pop shades drawn from street-art murals  and vibrant tones of  nature flirting with an
urban spirit. The neon glimmer of city signs with the pastel tones of  balcony flowers...
Springtime  hues resonate in time with the pulse of  the capital, while emotions stir in
resounding vibrancy  ... Passion  blossoms in all its radiant intensity.  In Love  tells the
electrifying story of  a resolutely urban breed of  springtime joy. When love is  lived in
technicolor.

SPRING IN THE CITY: COLOUR TAKES CENTRE STAGE
Colourful yet easy to wear for all skin tones, the In Love collection resolutely embraces
springtime city style. Vibrant shades inspired by the light of  spring (neon pink and coral
predominate, complemented by turquoise and violet) contrast with the luminous pastels
of  urban nature in abundant renaissance (rose petal, almond green...). Shades range from
daring to soft, from electric to sweetly sensual... No colour combination is off-limits.
There‟s just one rule: freshness in pure pop hues!

Frenchy & trendy... Toile de Jouy reinvented by Lancôme
To celebrate the spirit of  Parisian springtime, Lancôme reinvents a quintessentially
French motif: toile de Jouy.
This renowned cotton fabric created by 18
th
century artisans in Jouy-en Josas is famed
for its unique design of  florals, characters and landscapes. Today, Lancôme delights in
reinventing this absolute classic with a quirky twist of  fun to dress the products from the
In Love collection.
Surprise! Alongside the Lancôme rose, make-up products feature in the design: a makeup brush, a lipstick, a little mascara brush… A host of  unexpected details play hide and
seek with flowers. There‟s no doubt about it  – this season,  the icon of  French style
confirmed its contemporary freshness.

100 Sugar Rose
110 Rose Macaron
120 Peach Mélodie
130 A La Folie, Cherry
Lancôme tip:
Use the balm to complement your classic lipstick, offering light, moisture and a
subtle shine sheen.

Like its case, this brand new vibrant-coloured blush is  also  adorned with the toile de
Jouy motif, enhanced with delicate pearly hints.  It comes in two different  shade
harmonies to flatter every complexion: “Pêche Joue-Joue” is a coral-based version to
beautifully warm fair complexions while “Pommettes d‟Amour” is a mix of  fuchsia and
orange offering an instant healthy glow to amber skin tones, as  if you‟ve just spent a
springtime day outdoors.
Surprise! The mirror easily slides out of  the box so you can keep it in your bag.
(Retail Price: RM110)
10 Pêche Joue-Joue
20 Pommettes d’Amour


Lancôme tip:
Apply the coral shade to the centre of  the cheekbone followed by the pink shade
just above for a guaranteed “Doll Cheeks” effect!

Enriched with essential oils, this magical mist is a true skincare water. Mist over the face
before make-up to prime skin, or just after application to keep make-up looking fresh
and natural at any time of  day.
This skincare mist softens, smoothes and illuminates the skin revealing a pure, freshfaced complexion. Its dewy finish amplifies the skin‟s radiance.
Its fragrance offers a wave of pleasure: rose notes refreshed by an aromatic bouquet and
a fresh green accord... Decidedly addictive.
(Retail Price: RM75)

This ingenious eyeshadow simply brings it all together: softness, finesse, long-wear and a
vibrant colour result in a single stroke... In an all-new case adorned with the toile de Jouy
motif, Ombre In Love flaunts six shimmering springtime shades: three pastels (light
pink, mauve and almond green) suited to fairer complexions and three pop hues (rose
petal, deep purple and leafy green) sure to stun on darker complexions.
(Retail Price: RM70)
10 Sugar Rose
20 Romance Tagada
30 Violette Candy
40 Blueberry Love
50 Pistachio Cream
60 Cosmopolitan Mint